Delivering relevant local content for a global condom brand
DUREX
BRAND MANAGEMENT • CONTENT STRATEGY • CAMPAIGNS • COMMUNITY MANAGEMENT• CREATIVES
Durex is a leading brand in sexual health and wellness, known for its high-quality condoms, lubricants, and other products. With a bold and playful communication style, Durex has become a trusted name among consumers worldwide.
By creating highly engaging content, executing digital campaigns, and formulating marketing strategies that broke talkability barriers and challenge conventions around sexual wellbeing, we were able to keep Durex’s open and curious audience engaged, while promoting their products and services.
We were entrusted with managing Durex’s brand reputation and online presence, and we also spearheaded several special campaigns for events such as Valentine’s Day, World AIDS Day, BlueZone Conversations, and the launch of the Mutual Climax product, among others. Our campaigns were carefully crafted to drive engagement and promote conversation around sexual wellness, while staying true to Durex’s brand values.
DUREX MUTUAL CLIMAX
As a strategic partner, we teamed up with Durex to introduce their revolutionary product, Mutual Climax, to the Nigerian market. Designed to help women achieve orgasms faster while prolonging male performance. Anchored on the big idea, “Speeds her up; Makes him last,” the campaign sparked conversations about mutual satisfaction and Pleasure for couples.
Launch: To officially introduce Durex Mutual Climax, we rolled out key visuals, an online video (OLV), and a product announcement video. We also collaborated with “The Honest Bunch Podcast” to discuss fake orgasms and sexual satisfaction, creating an authentic conversation around these issues and positioning Durex as the solution. Social media cut-downs of the podcast further amplified brand reach.
Blue Zone Conversations
As part of our efforts to integrate Durex into people’s lifestyles and establish a clear point of difference in the sexual wellbeing category, we partnered with TokeMoments, one of Nigeria’s leading podcasts, to launch BlueZone Conversations. This four-episode series was designed to encourage open and authentic conversations on topics related to relationships, sex, and lifestyle.
Through our partnership with TokeMoments, we were able to reach a wider audience and drive engagement with over 200k views, 5 Million listens and more than 100k social media impressions.
Moment of Passion
We leveraged on the tension and high anticipation of the 2022 World Cup to deploy contextual moment marketing to connect with Durex’s primary target audience and drive engagement.
The campaign was based on the simple idea that both the passion felt during great football and great sex are the same hence the key message “Different Games, Same Passion”. Our communication was built on this very idea and executed through subtle banters, wordplay, contextual and witty messages all through the football season.
With a compelling 30s OLV, influencer partnerships and moment based creatives, we had.
brand and provide some valuable feedback?
