Promoting cleaner toilets and environments for a healthier nation.
HARPIC
CONTENT STRATEGY • DIGITAL CAMPAIGN • CREATIVES
Harpic is one of the leading toilet cleaning brands in Nigeria and continues to play an important role in the sensitization of citizens on the dangers of open defecation while ensuring hygienically and germ-free toilets for Nigerians.
From the World Toilet Day campaign to the launch of the Harpic Toilet Cleaner in sachet, we have offered top-line creative support and campaign executions for the Harpic brand driving several meaningful results for the brand and its products
Toilet Cleaner Sachet launch
We played a critical role in the launch of Harpic Toilet Cleaner
in sachets, which was designed to meet the needs of low-income
households in Nigeria. Our team developed a targeted marketing
strategy that included influencer partnerships, moment-based
creatives, and an engaging online challenge called “the tongue-
twister challenge all of which helped to generate awareness and
drive significant sales for the brand.
World Toilet Day
To commemorate World Toilet Day, we created a TOMA campaign focused on the impact of open defecation and poor sanitation in Nigeria. Through a variety of educational content, brand promotions, and vox-pop videos, we helped to position Harpic as a purpose-driven brand working to end open defecation in Nigeria.
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