CONTENT STRATEGY • MESSAGINNG • DIGITAL CAMPAIGN • CREATIVES
FIGHT TO END MALARIA CAMPAIGN
We had the privilege of collaborating with Mortein, a purpose-led brand, on their “Fight to End Malaria” project. Our work involved delivering educational content, engaging influencers, and driving mental awareness through a user-generated content (UGC) challenge. Through compelling storytelling, we educated and enlightened the audience on malaria preventive measures, while influencer collaborations amplified our message.
The campaign successfully triggered a notable behavioural change, resulting in increased adoption of preventive measures and a heightened sense of awareness regarding malaria prevention. By empowering individuals and fostering momentum towards a malaria-free future in Nigeria.
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